Dr. Ewa J. Antczak

Dr. Ewa J. Antczak

Behavioral Scientist | Registered School Psychologist | Researcher | Author | Speaker

Transforming Digital Behavior
Through Psychology & AI

25 years of research. 15,000+ lives impacted.
Pioneering ethical AI for safer online spaces.

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25+
Years Research
15K+
Youth Helped
50+
Publications
Global
Speaking Reach
About

Bridging Psychology & Technology

My path to founding Felixa began 21 years ago. My doctorate, earned with highest distinction, focused on how understanding people through their stories rather than stereotypes increases empathy, fosters prosocial behavior, and transforms negative behaviors at both the conscious and subconscious levels. Back then, I didn't know that this discovery would one day become the foundation for Felixa's mission.

After moving to Canada, I became a school psychologist and have supported more than 15,000 young people through their emotional, social, and behavioral challenges. Over time, I noticed these problems becoming increasingly present in online environments, especially within gaming communities.

Today at Felixa, I'm applying two decades of insights to online toxicity across gaming and social media platforms, transforming digital communities through psychology-grounded AI.

Professional Experience

  • Founder & CEO – Felixa Health Inc. (2023–Present)
  • Founder & Director – Core Centre Inc. (2012–Present)
  • President & Founder – IdealMe Enrichment Foundation (2018–2025)
  • Founder & Project Director – Talk2Alex App (2019–2021)
  • Psychologist – Toronto Catholic District School Board (2010–2023)
  • Psychologist / Psychometrist – Celinski & Associates (2005–2016)
  • Assistant Professor – University of Social Sciences and Humanities, Warsaw (2001–2004)
  • Director of Qualitative Research – European Institute of Social Marketing (1999–2005)
  • Quantitative & Qualitative Research Provider – EEI (1998–2003)
  • Director & Associate Editor – Toronto Waterfront Magazine (2018–2022)
  • Journalist – Polish Radio & Television (PR III), Warsaw, Poland

Advisory Boards & Committee Roles

  • Resilient Kids Canada – Advisory Board Member / Program Collaborator (2021–Present)
  • International Peace Festival – Director (2019–2022)
  • Toronto Waterfront Awards – Director & Planning Committee Member (2018–2022)
  • Learning Disabilities Association of Peel Region (LDAO Peel) – Advisory & Educational Partner (2018–2020)
  • Toronto Catholic District School Board (TCDSB) – Committee Member (2010–2023)
  • Learning Disability Intensive Support Programming Committee
  • Learning Disability Programming Recommendations Committee
  • Alternative Curriculum & Assistive Technology Committee
  • Empower Reading Program Committee
  • Learning Disability Accountability Framework Committee
  • Ontario Psychological Association – Poster Session Coordinator (2013–2017)

Recognitions & Awards

  • 2018 — Nomination for the Marr Neville Award — recognized for outstanding contributions to child and youth mental health in prevention and early intervention.
  • 2004 — The State Committee for Scientific Research (KBN, Poland) — 2-year research grant for narrative cognition and prosocial behavior.
  • 2004 — Award for Doctoral Thesis — recognized for excellence in social cognition research.
  • 2003 — Doctoral Research Grant — narrative psychology and person perception.
  • 2001 — Award for Master’s Thesis — fear and alexithymia in persuasive communication.
  • 2000 — SWPS Award — empirical research on fear and perception in public communication psychology.
Speaking & Workshops

Inspiring Change Through Insight

25 years of research bridging psychology, technology, and human behavior. Keynotes and workshops on digital well-being, youth mental health, ethical AI, and gaming toxicity.

Dr. Ewa in Action

Keynote & Speaking Themes

Using Psychology and Technology to Create Safer Online Spaces

Reducing Toxicity in Online Gaming Spaces

Ethical AI and Human–Machine Empathy

Positive Attitude Formation & Emotional Intelligence

Speaking Engagements

Aug 15, 2025 Rochester, USA Serious Play Conference at the University of Rochester
"The Psychology and Technology Behind Safer Gaming"
Aug 15, 2025 Rochester, USA Serious Play Esports Summit
"Using AI and Positive Psychology to Transform Harmful Behaviours in Online Gaming Communities"
Jun 13, 2025 Toronto, Canada XP Game Summit 2025
"Creating Safer Online Spaces for Youth"
May 21–23, 2025 Grimstad, Norway The Academic Esports Seminar at UiA Grimstad
Feb 14, 2020 Toronto, Canada TCDSB Leaders of Your Own Learning (LOYOL)
"Mental Health in the Classroom"
May 22, 2019 Toronto, Canada Empowering Women and Wellness in the Workplace – Collision Conference
Mar 26, 2019 Mississauga, Canada All You Need to Know About Psycho-Educational Assessments
Learning Disabilities Peel Region (LDPR)
Aug 20, 2019 Mississauga, Canada Ways to Motivate and Engage Students with a Learning Disability
LD@school's 6th Annual Educators' Institute
Aug 22, 2018 Toronto, Canada IDEAL ME: Confident, Assertive, In Charge – Developing the Attitudes of Leadership
LD@school's 5th Annual Educators' Institute
Jun 21, 2018 Dnipropetrovsk, Ukraine (videoconference) Management and Leadership in the Multicultural Society
Guest Speaker, National Mining University
Nov 10, 2016 Mississauga, Canada Preserving Our Working Memory
Rotary Club Presentation
Nov 3, 2016 Mississauga, Canada Working Memory
Rotary Club Presentation
Jan 2015 Montreal, Canada Enhancing Child's Interest in Learning
Polish Teachers Federation
Sep 2014 Burlington, Canada Enhancing Child's Interest in Learning
Polish Teachers Federation
Jun 2014 Mississauga, Canada Changing Negative Attitudes in Children and Youths
Oct 2006 San Diego, USA Social Intelligence Test-R as a Neuropsychological Instrument
Poster, National Academy of Neuropsychology Conference
Jun 2005 Würzburg, Germany Why Stories Make Us More Helpful
14th General Meeting
Jun 2004 Mądralin, Poland Personal History and Stereotype as Two Contexts of Person Cognition
Conference on Psychological Context in Intergroup Relations (Dr. M. Kofta)
Sep 2003 Padova, Italy Narrative Mode Influence on Person Impression
ESCON Conference
Sep 2003 St. Kathrin, Poland Narrative Mode Influence on Person Impression
III Polish Conference of Narrative Psychology (Dr. P. Oleś)
Feb 2003 Warsaw, Poland Workshops on Social Advertising
Jun 2001 Warsaw, Poland The Effectiveness of Fear Appeal Public Service Announcements
Warsaw Workshop on Social Psychology
May 2001 Kraków, Poland The Effectiveness of Fear Appeal Public Service Announcements
Crackfilm Festival
Jan 2001 Wrocław, Poland Changing Attitudes: "New Millennium – I Do Not Smoke Because I Like It." Social Marketing as a Weapon Against Smoking
Jun 2000 Wrocław, Poland Social Advertising in Poland
International Conference: The Role of Media in the Process of Communication
2000 Warsaw, Poland Role of Persuasive Psychology in Commercial Advertising
(Supervisor: Dr. A. Grochowska)
1999 Warsaw, Poland Narcissistic Disorders of Personality
(Supervisor: Dr. E. Trzebińska)
1998 Warsaw, Poland A Not-B Effect
(Supervisor: Dr. K. Konarzewski)
1998 Warsaw, Poland Sport Fans and Violent Behaviours
(Supervisor: Dr. A. Frączek)

Ready to Book Dr. Ewa for Your Event?

Keynotes • Workshops • Panels • Corporate Training • Virtual Presentations

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Research Collaboration

Advancing Science & Innovation

25+ years of pioneering research at the intersection of behavioral science, psychology, and technology. From narrative psychology to AI-driven behavioral transformation, each project contributes to creating safer, more empathetic digital communities.

Research Projects

2025
AI–Human Alignment in Evaluating Online Behavior
(Poster Finalist – Ontario Psychological Association 2025)
Empirical validation comparing AI-generated and human ratings of emotional and behavioral attributes across multiple platforms.
2025
Transforming Digital Human Interaction: The Felixa Psychological Foundations
Conceptual manifesto defining the psychological, philosophical, and behavioral framework behind Felixa; bridges psychology, ethics, and AI.
2025 Published study integrating psychology and AI for safer gaming environments; presented at Serious Play & XP Game Summit.
2024
Behavioral and Semantic Markers as Predictive Tools
Development of AI-driven linguistic and behavioral indicators that predict and transform toxic interaction patterns in gaming and streaming ecosystems.
2023
Internet and Digital Media Usage and Its Impact on Mental Well-Being
Examined behavioral, emotional, and motivational effects of prolonged digital exposure; foundation for Felixa's digital-behavior framework.
2021 – Present
Felixa Health – AI for Safer Digital Communities
Behavioral analytics platform merging psychology and AI to detect, interpret, and transform toxic online behaviors.
2018 – 2021
Talk2Alex
AI-supported emotional-coaching and self-regulation app; precursor to Felixa's behavioral feedback loop.
2010 – 2020
IdealMe Program
Psychoeducational framework integrating emotional regulation, motivation, and cognitive restructuring for children and youth.
2004 – 2006
Social Intelligence: Test-R as a Neuropsychological Instrument
(Celinski & Associates)
Validated instrument assessing social cognition, emotional insight, and interpersonal problem-solving.
2004 – 2006
Stress Lessons – Psychology Foundation of Canada
Supported creation and evaluation of a curriculum teaching emotional regulation and coping strategies to educators and students.
2001 – 2005
Narrative Mode Influences Mindset in Understanding Others
(SWPS University)
Demonstrated that narrative-based processing enhances empathy and reduces stereotyping in person perception.
2001 – 2005
Narrative Mode in Person Cognition
(SWPS University)
Explored how narrative framing shapes perception of others' intentions and moral judgments.
2001 – 2005
Narrations in Schizophrenia
(SWPS University)
Analyzed differences in narrative coherence between psychotic and non-psychotic thought processes.
2001 – 2002
Influencing Conscious and Unconscious Attitudes and Physiological Arousal Toward Smoking Through Public Service Announcements
(Maison & Antczak, University of Warsaw)
Measured heart rate, skin conductance, and attitude change in response to emotional PSA campaigns—early research in persuasive health communication.

Interested in Research Collaboration?

Let's explore opportunities to advance behavioral science, AI ethics, and digital well-being together.

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Publications

Scholarly Contributions

Peer-reviewed publications, books, and scholarly contributions spanning narrative psychology, social advertising, behavioral science, and AI-driven digital safety solutions.

Published Works

Antczak, E. J. (2025). Transforming digital human interaction: The Felixa psychological foundations. Conceptual manuscript in progress.
Antczak, E. J. (2025). Human–AI alignment in digital ethics: Toward proactive behavioral intervention systems. Manuscript submitted for publication.
Antczak, E. J. (2025). The psychology and technology behind safer gaming communities: How Felixa shapes safe online interactions [PsyArXiv preprint]. PsyArXiv. https://osf.io/preprints/psyarxiv/utypx_v1
Antczak, E. J. (2018). Happiness of other people does not make us happy. Toronto Waterfront Magazine.
Antczak, E. J. (2016–2018). Bi-weekly columns. GazetaGazeta (print & online).
Antczak, E. J. (2008). Propaganda dobrych serc – vademecum o reklamie społecznej [Propaganda of Good Hearts – Handbook on Social Advertising]. Kraków, Poland: Agencja Wasilewski.
Trzebiński, J., & Antczak, E. J. (2007). Narrative mode in impression formation. Psychology of Language and Communication, 11(2), 65–83. https://www.researchgate.net/publication/237699669
Trzebiński, J., & Antczak, E. J. (2006). A story and a stereotype: Two frames for person perception. Psychologia Społeczna, 1(2), 121–131. View publication
Celiński, M. J., Salmon, J. D., Allen, L. M., Palucka, A., & Antczak, E. J. (2006). Social Intelligence Test-R as a neuropsychological instrument [Conference abstract]. Archives of Clinical Neuropsychology, 21(6), 544. https://academic.oup.com/acn/article/21/6/544/3185
Antczak, E. J. (2004). Narrative mode influences mindset in understanding others (Doctoral dissertation). University of Social Sciences and Humanities (SWPS University), Warsaw, Poland.
Trzebiński, J., & Antczak, E. J. (2003). Personal history and stereotype as two contexts of person cognition. In E. Zdankiewicz-Ścigała & T. Maruszewski (Eds.), Around psychomanipulation (pp. 201–218). Warsaw, Poland: Academica.
Antczak, E. J. (2002). Seven chapters. In D. Maison & P. Wasilewski (Eds.), Propaganda dobrych serc, czyli rzecz o reklamie społecznej (pp. 145–190). Kraków, Poland: Agencja Wasilewski. https://www.maisonlab.pl
Antczak, E. J. (2001). Fear and alexithymia influence public service announcement perception (Master's thesis). University of Social Sciences and Humanities (SWPS University), Warsaw, Poland.

Explore My Research & Publications

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